
I am a product designer. My superpower is turning complicated problems into intuitive solutions.

6+ years across product design, strategy, and research

25+ projects across EdTech, FinTech, B2C, and SaaS.
Worked with
See latest work
LINGOACE
Building customer trust through strategic website redesign
Design Lead · 6 months · 2022
As LingoAce expanded globally, their website had outgrown what it was built for. I led the full design effort, rebuilding the IA, design system, and end-to-end UX. The result: a 32% increase in conversions and nearly 4 million class sign-ups in North America
Web Redesign / Conversion Optimization / Design System / B2C EdTech

MOODY'S
Reimagining the end-to-end credit lending journey
Co-lead Designer · 6 months · 2021
CreditLens helps credit analysts evaluate commercial loans but the workflow was fragmented and manual. I helped map the end-to-end lending journey and co-created a North Star prototype that shaped the product vision. It's now a core part of the Moody's Lending Suite.
Vision Strategy / Enterprise Workflow / FinTech / Credit Risk
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Kristy@thecreativeoutsider.com
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